Cross-cultural aspects of pragmatics: Instagram and the official promotion of destinations
Social media serve as a prominent social marketing tool for companies engaged in online product advertising and aiming for swift and effective customer engagement. They... Read More
Portrait of the mountaineering tourist: commands and offers in the promotion of mountain destinations in the Veneto Dolomites
Tourism discourse and its relation to destination marketing and hospitality management is thriving as a topic of research from multiple perspectives and within several disciplines,... Read More